Our digital planning and buying methodology focuses on individual-level (UID) targeting. This is distinct from just cookie matching and based on the premise of reaching “people not places” — we want to reach our audience wherever they are, with the most impactful and efficient media mix.
If you have a specific list of individuals to target, we then match that list to our network.
Strategic Media Planning & Buying
We can reach the precise audience you need to win a campaign, achieve brand lift, change sentiment on an issue, sell a product or service, or grow your supporter list.