“A lot of campaigns don’t know where their ads are running.” – Precision’s Tim Lim quoted in Campaigns & Elections on the problem of transparency and ad fraud.
“Precision Network was born out of the 2012 campaign, and it was focused on reaching audiences with a more targeted set of advertisements through any digital channel. The 2014 cycle was much more about taking the technology and capabilities of the 2012 cycle and scaling it down to statewide races. That was what we did in the Shaheen campaign.” – Precision’s Andrew Eldredge-Martin
Read more from senior media director Andrew Eldredge-Martin’s interview in The Boston Globe after Precision helped Senator Jeanne Shaheen win reelection in 2014.
“From our viewpoint, the best digital programs of the 2014 cycle were the ones that integrated media planning across online channels to saturate audiences with individually targeted ads, optimized placements for the highest possible viewability, and reserved premium inventory.” – Precision’s John Ellison and Andrew Eldredge-Martin writing on digital ad placement and viewability in Campaigns & Elections.
“It just shows digital advertising has gotten a lot more sophisticated, and people are planning a lot more in advance. If campaigns want that premium space, it requires them to act a lot quicker than they’re used to.” – Precision’s Tim Lim in the New York Times on limited digital ad space during the 2014 elections.
Two leading Democratic firms announced a solution today that gives Democratic candidates the best online advertising technology coupled with the most accurate data in the field. Precision and NGP VAN will help Democratic candidates fight back with the same tools and techniques that led Republicans to sweeping victories in 2010.