Precision’s John Ellison and Andrew Eldredge-Martin in Campaigns & Elections

“From our viewpoint, the best digital programs of the 2014 cycle were the ones that integrated media planning across online channels to saturate audiences with individually targeted ads, optimized placements for the highest possible viewability, and reserved premium inventory.” – Precision’s John Ellison and Andrew Eldredge-Martin writing on digital ad placement and viewability in Campaigns & Elections.