What is Precision?
Precision is the premier digital planning and media buying firm that combines the best of the commercial and political worlds to bring you data driven, successful campaigns.
What Can Precision Do for You?
- Digital Media Strategy
- Digital Media Planning
- Digital Media Buying
- Reporting and Analytics
- Precision Network: the largest platform of its kind to bring together sophisticated matching services with the most premium online inventory available.
What is Precision Network?
Integrated to national Progressive voter and other data files, Precision is the largest platform of its kind to bring together sophisticated matching services with the most premium online inventory. Our individual level data is already integrated into the best-performing demand side platform (DSP), all ad exchanges, all three major online portals and many of the best premium ad networks.
How It All Works
Data Driven, Voter Targeting
With the same precision of modern direct mail, our technology gives us the ability to offer efficient supporter outreach at a fraction of the cost. Audience targeting, rather than just buying space on websites, is more precise than any voter outreach program done in the past. You can target by:
- Electoral: Voter ID, Party, Voting Frequency, Election Campaigns
- Demographic: Gender, Age
- Economic: Income, Net Worth, Donor History
- Behavioral: Online/Offline Purchases, Content Subscriptions, Online Browsing Habits
- Database Matching: Match your list (i.e. direct mail) to our network and target your online advertising to them specifically.