Our media buying methodology focuses on individual-level (UID) targeting. This is distinct from cookie matching (a highly effective tactic for individual targeting) and based on the premise of reaching “people not places” — we want to reach our audience wherever they are, with the most impactful and efficient media mix.
Use Metrics That Matter
To fully optimize our paid media mix, it’s critical that we are able to measure and optimize for our client’s goals throughout the marketing funnel, using the metrics that matter to achieve maximum impact.
At the top of the funnel, that means measuring and optimizing for branding and persuasive impact, using on metrics of awareness and sentiment shift – not just looking at impressions and clicks.
Near the bottom of the funnel, this means delivering precise measurements and optimizations to drive sales, lead acquisition and precise metrics of engagement.